Mark Zuckerberg announced new features that social network will obtain in the nearest future. With Google+ release the competition became more intense and although Facebook still remains the most popular social network in the world, Google’s rapid expand motivates for faster innovations. The main aim of Facebook now is to switch from creating online reality and make a step into people’s offline world. The network will display other users’ activities showing who is doing what. For example Andy is watching the particular movie and Maria is playing new flash game. Thus everybody will see friends’ actions and their brand preferences that is the best advertising. Showing what all the rest users do will help to persuade others to try it and it will lead to changing consumers’ behavior.
Mark Zuckerberg, Facebook’s chief executive, is sure that all these details telling the story of one’s life make it brighter and more realistic. Such innovation into social network functioning is a revolution and different approach to making business in some industries.
In its attempt to compete Google, Facebook plans to overthrow users’ vision of ideal web search. Using web browser for finding goods or services is still the most popular and easiest way to find whatever online. But Facebook is going to change this trend. Open your Facebook account, check latest news, and observe what others do, learn new recipes, bookmark the goods you like. Use others content to choose something you need. Your friends will guide you through rich multimedia content and will introduce you different alternatives thus directing your behavior. Facebook is not only a way to spend some free hours and to discuss rumors with friends but now it’s a new way to find what you need and share your likes with the world.
Facebook is not turning into Amazon.com or Itunes store supplying media content globally. It only cooperates with the greatest leading companies distributing music, movies, information and games being the area where these companies can offer their products. The first team members are Netflix and Hulu providing video materials, Spotify delivering music, The Washington Post and Yahoo communicating fresh news, Ticketmaster for booking and buying concert tickets.
While the benefit for Facebook is evident and expresses in increasing interest, growing number of users and rising advertising revenues the gain for partners’ companies seems more obscure. There’s no precise figures how valuable is Facebook friend recommendation for making choice.
Time is needed to see how users will greet new features. While some users appreciate the possibility to see someone else’s choice and can rely on the opinion of their friends, others admit that they lose the feeling of being personality online, when everybody can copy their likes, desires and brands preferences. The experts agree that this update is a good alternative filter for those who need additional information before making a final decision but it’s not everything in one that will replace all other sources of getting information on the Internet.